Case study
SEO audit that removed duplicate tags from competing apps
Two SEO apps plus the theme were writing conflicting meta tags and schema — quiet ranking damage as the catalog grew.
The problem
Organic traffic had stalled even as product count grew. An audit showed duplicate titles, multiple product JSON-LD blocks, and competing canonical signals injected by overlapping SEO apps. AI assistants also struggled to cite clean product data.
Our approach
We inventoried every source of meta tags and structured data, chose a single owner for each signal, removed the redundant app, and cleaned theme output. Then we fixed crawlability gaps (canonicals, sitemap consistency) and opened the right AI crawler access with clearer product copy.
Results
- One coherent set of titles, canonicals, and product schema per page
- Lower monthly app spend and a faster storefront with fewer injected scripts
- A prioritized fix list the team could maintain — not a one-off PDF that goes stale
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